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Date : 2020-01-29
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How America was conned into buying diamonds New York Post ~ Ayer was first hired to change the public perception of diamonds the agency commissioned a study to determine how effective the campaign had been The study findings were overwhelming A full 80 percent of brides had received diamond engagement rings in 1959 and the carat weight of the stones seemed to be increasing
The AdWoman Who Made Diamonds Forever Here Now ~ The new novel The Engagements interweaves four tales about the significance of diamonds with the reallife story of Frances Gerety a young advertising copywriter in the 1940s The AdWoman
Emily Westkaemper Selling Women’s History Packaging ~ Emily Westkaemper’s Selling Women’s History traces the uses of historical material about women in various forms of popular culture—as well as in the professional discourses of women media workers—from 1910 through the 1970s Wideranging at the expense of coherence it is at different moments a chronicle of the rise of women in the advertising profession a study of the use of women’s history to sell commercial products and an account of how twentiethcentury media narratives
Impossible Walks An Interview with Kathleen Rooney ~ Since Margaret and therefore Lillian was part of a wave of preMad Men female advertising pioneers whose stories remain too little known I relied on such books as Advertising Careers for Women edited by Dorothy Dignam and Blanche Clair and published in 1939 which I learned about by stumbling on Fishback’s own marginalialaden copy as
Selling Womens History Project MUSE ~ of femininity Th is chapter will analyze scripts written by Dorothy Dignam although twentysix club members alternated writing responsibility over the course of the series Dignam’s are the only biographical scripts available preserved in her personal papers10 Th e club’s iconography and visual promotions
Dorothy Day documentary examines the woman and mightbe ~ Days story seems tailormade for retelling A survivor of the 1906 San Francisco earthquake as a child she landed in New York in 1916 and was jailed the following year while marching for womens
Diamond in the Rough Gary Conkling Life Notes ~ Dorothy Dignam was the other part of the Ayer team working secretly for DeBeers She was the PR maven who wrote a column and invented product placement plopping gorgeous gems on the fingers of celebrities whetting the imaginations of young women and giving a big hint to their male suitors
5 jewels that changed the world New York Post ~ When wedding proposals of the rich and famous took place Dignam peddled images of their accompanying diamond rings to newspapers Meanwhile Gerety penned the tag line “A diamond is forever” and together the women created a narrative that made the diamond a worldwide symbol of love
How Americans Learned to Love Diamonds The New York Times ~ Ayer Son in 1943 she was told that her timing was perfect the agency had just lost a female copywriter At the time women were usually hired to write for women’s products only Her main account would be De Beers For the next 25 years she wrote all of the company’s ads
Dorothy Dignam and Gramercy Park MCNY Blog New York Stories ~ Dorothy Dignam started her career in the advertising business in Chicago in the 1920s She was a prominent force throughout the advertising and copywriting fields especially in fashion beauty and homemaking during a period where men dominated the scene
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